What is the Number One Benefit of Recruitment Marketing

What is the Number One Benefit of Recruitment Marketing Now with most things in life, theres no point in doing something if youre not going to get any benefit from it. While there may be many benefits to recruitment marketing, our panel of esteemed experts have told us what they think is their number one. Have a read of them and see if you agree or disagree or can think of one they havent. Joe Shaker It’s very simple attracting right fit candidates. . . . Joe Shaker is the President of Shaker Recruitment Marketing. Maren Hogan The short tail benefit is of course, getting qualified people into jobs they love. Long-tail is that consistently great marketing that’s aligned with the overall brand, reinforces that brand, making it stronger and more concrete. While employer brand should be fluid, it often isn’t, especially at the enterprise level. Recruitment marketing, due to its tactical nature, gives a little more room to interpret and experiment. Maren Hogan  is CEO and Founder of Red Branch Media. Jared Nypen Recruitment marketing keeps your employer brand top of mind for job candidates so that when they decide to seek employment, you are the go-to connection. . . . Jared Nypen is the Vice-President of talent at Great Clips inc. Lisa Jones Leads are key, but often the expectations of what recruitment marketing can do are too low and KPIs are mistakenly around followers, impressions, blogging The benefits of recruitment marketing need to be SANE not VANE. . Lisa Jones is the  Founder and Director of Barclay Jones. Mark Cavanagh The ‘Talent Acquisition Toolbox, whether your approach is passive or active, the challenge placed on all recruitment marketeers is to attract the latest and greatest skillsets to your organisation with speed and precision. As a recruiter with numerous skillsets to find, we aim to structure a different marketing proposition for each profession we are looking to recruit within. In comparison to the tunnel vision of traditional industry practices, recruitment marketing gives us access to multiple channels which can be clearly defined and highly targeted based on the requirements of a specific job, an area of expertise or overall brand position. Mark Cavanagh is the Marketing Manager at The One Group. Charlotte Jones With an effective recruitment marketing strategy, an organization should experience a perpetual talent pipeline for the future career opportunities. With a qualified pipeline of talent, the business will experience lower time to hire, improved quality of hire, and ultimately higher retention rates. Charlotte  Jones is theRecruitment Marketing Manager at Lockheed Martin. Phil Strazzulla Recruitment marketing gives HR teams a unique angle into talent pools they otherwise wouldnt have tapped. Talent community members are people who wouldnt have applied via the ATS. Smart targeting on Facebook gets you in front of candidates who arent surfing for jobs on Indeed. Lastly, a better career site means more quality candidates are converting into the ATS who otherwise wouldve gone on their merry way. Phil Strazzulla is the Founder of NextWave Hire. Shelby Burghardt The number one benefit of recruitment marketing is brand awareness and educating potential candidates about what it’s like to work at an organization and its available job opportunities. . . Shelby Burghardt is the Global Talent Brand Manager at Thomson Reuters. Rebecca Drew All the best companies are built on great people; but finding these people can often be time-consuming, challenging and sometimes expensive. Recruitment marketing can help reduce low impact recruiting methods, at the time as helping companies to source top quality hires and innovators that they’d struggle to find and attract using other approaches. It feeds candidates information that will gradually build trust and positive feelings towards your company in a natural way, which is why the number one benefit is attracting top talent to your company. We know how important it is to effectively communicate a talent brand research has revealed that 56% of candidates rank this as the deciding factor when applying for a job. For example, Eventbrite found that when they transformed their recruitment marketing strategy, they saw a 100% increase in applications and a near 100% retention rate, demonstrating the tangible power of a strong talent brand. Rebecca Drew is a Manager at LinkedIn Talent Solutions. Bennett Sung Simply, organizations investing in recruitment marketing establish long-standing relationships across the worker’s life cycle and earn top of mind awareness with prospects when they are thinking about a career change. Bennett Sung is the Head of Marketing at Allyo.

Bring More Visitors and Sales to Your Brands Author Website - Personal Branding Blog - Stand Out In Your Career

Bring More Visitors and Sales to Your Brands Author Website - Personal Branding Blog - Stand Out In Your Career Getting your brands author website noticed is essential when it comes to building a strong presence online. A clear and attractive message and professional presentation must both be in place in order to capture your visitors’ attention right away. If you are looking to attract new subscribers then it’s time to take another look at your landing page. How can brands and authors both capture and nurture their visitors? Not only should your website be up to date with the latest technology, but it should also grab the attention of your readers in a way that will encourage them to want to know more. The loading speed is still important, as well as a design that is adaptable to mobile and reflects your brands persona. Capturing your leads with a valuable option should also be in a prominent place, and should not cause an annoyance to your visitors. A Stand-Out Author Website Creating an attractive website is just the start to building your personal brand online. Here are some tips on how to reach the most subscribers and readers for your book(s): Take a look at your About Page Your biography should grab the reader’s attention in the first paragraph with a focused and engaged description of what makes your brand and work unique. Include your name, the genre, and book titles as well as information such as how your book(s) can help your readers, and what or who has influenced or inspired you as an author. Attract the media and influencers An Author Media Kit should be in place with a list of books that includes the best of what you have to offer. Keep this section short, and as professional as as possible include reviews from top sources that your audience will recognize such as any media coverage or interviews. Your goal here is to attract buyers and publicity in a memorable format. Give your readers what they need right away The moment a visitor arrives on your landing page they should be seeing an eye-catching opt-in that provides something of value tailored just for them. Include an image of your book cover with a simple message to sign up. An attractive and up-to-date website for your personal brands book(s) is just the start to capturing valuable leads. Use a professional email client to stay in communication with your readers with updates, tips, and videos. Stick with your mission statement and create regular content on a blog that will compel your readers to become loyal brand followers.

How to Make Your Resume Stand Out 6 Tips - Career Sidekick

How to Make Your Resume Stand Out 6 Tips - Career Sidekick How to Make Your Resume Stand Out: 6 Tips Resume/CV / https://www.edenscott.com/blog Having a resume that stands out is extremely importantin a competitive job market like the one were in right now.And a few small changes can make thedifference between getting a phone interview and never receiving a response after you click submit.So here are 6 ideas for how to make your resume stand out. Well go by section-by-section and cover the best way to make each of your resume sections stand out best.6 Ways To Make Your Resume Stand Out (By Section)1. Resume Contact InfoWhile this first section may seem like a no-brainer, it is the very first thing the readers sees â€" and the choices you make about these seemingly minute details will go toward making a great first impression.In addition to your first and last name, city, state and zip, if you have any licenses or certifications that are relevant to your career aspirations, be sure to include the acronym at the end of the name. This way the reader doesn’t need to wait until Page 2 to discover you possess must-have credentials.As an example, if you were looking for a role in public accounting, holding a CPA is noteworthy and likely a hiring prerequisite. Therefore, it should be included at the end of your name (i.e. Mick Jagger, CPA)Show that you have adapted to the times by including a web-based email (i.e., replace AOL with Gmail), and include the link to your LinkedIn profile. If you have other social media sites that align with your career hopes, be sure to include links to these as well (i.e., Twitter, Instagram).2. Your HeadlineSimilar to how a headline tells us what the story is about when we are reading the news, a headline (also known as a career title) placed below the contact sections accomplishes the same thing.Are you a Program Executive or a Legal Compliance Director, Product Development Manager or a CIO? Make sure the headline reflects the kinds of roles you are targeting â€" and remember to customize where appropriate.By tweaking just a few words, you can quickly transform your headline to show you have an industry niche or that you are industry-neutral.EXAMPLE: “Financial Services IT Program Executive Manager” v. “IT Program Executive.”3. Your Resume SummaryOften called a Branding Paragraph, the summary section of a resume offers insight into how you are ideally suited for a role. Doing a great job writing this section is one of the best ways to make your resume stand out.My first recommendation is to skip generic language that often includes rich adjectives. Phrasings like “strong track record of success” and “experienced professional” can (and do) describe many. Theyre over-used and have become pretty meaningless.Replace this language with a paragraph that describes strengths unique to you (or specific accomplishments, such as experience managing production teams of 50-100), and weave in language that aligns with job postings, to help the reader connect the dots that you are a perfect fit!4. SkillsA resume skills section, in many ways, serves the same purpose as call-out boxes in newspaper or magazine articles. Both allow specific details to stand out from the rest in an easily scannable manner.This section should include industry- or role-specific skills, much of which can be located in job postings of interest!Dont just list all of your skills here though, pick the ones that are most relevant to the job. Tailoring your resume is crucial, so read this article if youre not sure how. Its better to have sixhighly-relevant skills listed, rather than 25 skills where some are relevant but some are not. Keep it hyper-focused.This is one of the most important things you can realize for how to make your resume stand out. Its very rare that companies want to hire a generalist. They prefer an expert or specialist 80-90% of the time. So show them that.5. ExperienceWhen it comes to skimming through your work history, readers tend to look at where and when you worked and in what role. From there they wil l breeze through just a bullet or two on the first read, and save the rest for second, deeper read â€"providing you have made the first-read cut!Increase readability by replacing long paragraphs with 1- and 2-line bullets that highlight your achievements. Skip the adjectives, qualifiers and lead-ins and make sure each bullet leads with an achievement. Here’s an example:“Grew territory 5X by developing and executing a strategy overhaul.” v. “Developed and executed a strategy overhaul that grew territory 5X.”The first bullet point is a better way to make your resume stand out, because it mentions the achievement upfront (grew territory). Notice how its specific too. Youre not just saying you grew the territory youre saying by how much.Specific facts and details are absolutely essentialfor writing a resume that stands out and grabs attention immediately.Lastly â€" try and avoid bullet overkill. Five bullets are about the max a skim reader can handle without the information be ing broken down into sub-headers. So limit it to five and your resume will stand out and be read more, and skimmed less.6. EducationWhether you went to school 20 years ago, or just took a few classes…readers want to know in what capacity you pursued your interests academically.If you are using a newly-earned degree to springboard into a new career, lead off with your education and be sure to highlight courses, papers and projects of interest.If youre already established in your career, you can put education further down on your resume, but dont neglect this section. Its an opportunity to show your academic abilities and your ability to learn, AND it can be a conversation-starter in the interview if the hiring manager sees you went to the same school as them, or if you studied something similar to them, or if you achieved something interesting in your academic career that sparks their interest and makes them ask about it.If you follow the tips above for the six sections we talked a bout, your resume will stand out, get more interviews, and stay out of the junk pile so you can find a job much faster! If you have a question, leave a comment below.More Tips for How to Make Your Resume Stand OutSo, we just looked at how to make each important area of your resume stand out, but there are also a couple of general tips to follow throughout your whole resume.If you do these things, your resume will stand out even further from other job seekers.Use plenty of white space, bulleted lists, etc., to make your resume visually appealing and easier to read. Avoid long, dense paragraphs without sufficient spacing.Use a modern but simple, non-distracting resume template and formatting. This article will help you with how to format your resume.Dont make your resume any longer than it needs to be. For some people, this means two pages; for others, it means one page. The key is to never add extra info just for the sake of lengthening your resume. You will make your resume stand ou t more by only putting the most relevant, important information and then stopping.Put a link to your LinkedIn profile in your contact information section. This will show hiring managers youre tech-savvy and up-to-date on current best practices in your career.Leave references and an objective off of your resume; these are out-dated and wont impress employers.Focus on the top third of your resume. This is where most of the readers attention will be spent and is where you need to make sure youre making the best possible impression with your resume.These last two tips on the list above come from a separate article that might also help you: 7 steps for how to improve your resume.The steps and tips above are how to make your resume stand out to employers so you can get more interviews. As a next step, open up your own resume and start looking for ways to implement these ideas!About this guest author:In need of some career advice, a refreshed resume or rebranded LinkedIn?Asthe founder and chief writer atVirginia Franco Resumes, I offer customized executive resume and LinkedIn profile writing services for the 21st century job seeker. I would be happy to chat!

The Toyota Effect Utilizing Listening Techniques to Strengthen an Organization Marla Gottschalk

The Toyota Effect â€" Utilizing Listening Techniques to Strengthen an Organization Marla Gottschalk Taming the chaos of everyday work life can appear impossible.Re-mastering how we work is often indicated. However, to make forward progress we must pause to listen to the heartbeat of the organization â€"   then speak about problems openly. What is impeding the completion of your mission effectively? Are you deploying the needed changes to make that mission a reality? In may cases, increased transparency can improve the strength of your process. Moreover, this dynamic is dependent on one key skill:   listening. In the examination rooms at the Harbor-UCLA eye clinic, an organization serving the under-served, time was a precious commodity that couldnt be tamed. Backlogs of patients in dire need of surgical intervention were growing and doctors were spending more time in the hallways of the hospital sifting through paperwork, than with the patients requiring their help. Patients were literally losing their sight, awaiting intervention. For many, it would seem that the help would arrive too late. (See the story here:  http://toyota.us/1JAs28d.) Harbor-UCLA partnered with Toyota to help them listen more closely to their own environment (and employees) to identify solutions. Toyota’s process, called the Toyota Production System (TPS), empowers employees who work in a specific environment to identify problems and quickly work towards solutions, so improvement is within their grasp. In essence, employees can serve as the innovators â€" unlocking needed potential. Developed in the 1940s, Toyotas socio-technical system involves harnessing small, continuous improvements to shape high quality work. It works with what is already right within an organization â€" and involves employees to refine how the work is completed. It is a process that allows built foundations to be respected, yet allows for needed change. In my career, I began to notice that active listening often held the key to helping organizations improve. As a consultant, I was required to pay close attention to what was happening on a daily basis. However it was vital that the organization also   listened to their own environment. In this way, employees and their realm of expertise could facilitate unlocking untapped potential. I found many organizations were already on board with this, listening to employees concerning  both customers and processes  â€" and acting swiftly regarding what they heard. Those that didnt place value on this knowledge base, would likely continue to struggle. Listening to the pulse of your own environment is critical, and examining its processes and the ultimate effect upon the clients you serve. Does the way the work unfolds maximize talent or hand-cuff progress? Are obstacles being thrown in the path of employees attempting to contribute? Here are a few things to keep in mind: Value an open, multi-functional conversation. There isnt a single team that works in a vacuum. The quality of your work depends on the quality of communication among the teams that serve your clients, patients or customers. Ensure that the channels are wide-open. Watch hand-offs. Delivery success often rests at the point where customers or processes move on to be served by another function. Examine how your team can make these transitions smoother. The strength of a relay rests on these moments. LBWA. (Leadership by walking around) Ive found that leadership can often inadvertently undermine progress once changes are instituted. The more leaders are removed from the work, the slower the progress. So â€" leaders must stay connected to employees and offer support. Harbor-UCLA worked with Toyota and tamed time. They implemented simple, yet practical systems to help the clinic improve dramatically, allowing their dedicated staff to help more patients. They made the commitment to listen to their own environment and improve. With that, something precious has been saved. Want to learn more about The Toyota Effect? Check out other videos in the Toyota Effect series here: http://toyota.us/1JAs28d. The stories they tell are quite remarkable. Toyota works with all kinds of organizations, including non-profits â€" see the   TSSC site for more information. I have written this post in partnership with Toyota. The opinions that lie within are my own. Dr. Marla Gottschalk is an Industrial/Organizational Psychologist. She is the Director of Organizational Development at Allied Talent.   Their new tool, The Alliance Diagnostic examines how organizational culture supports entrepreneurial thinking and career growth.

Resume Writing Services

Resume Writing ServicesLooking for resume writing services in Green Bay, Wisconsin? There are a few things that you need to know before applying for these services.A great resume is one of the first steps to getting a job interview. Even if you have no previous experience or qualifications, it is still necessary to write a resume. This should be done by a professional resume writer who knows the importance of the document.Most resume services offer free consultation sessions, as well as pricing plans. These services can be useful, but they can also be time consuming. You will want to contact several different service providers to find the best price. These are just some of the things that you need to know before signing up for any particular resume writing service.What type of education do you have? Do you have some degree in this field? If so, you may want to ask what the resume writer focuses on. Maybe you can find a service that specializes in industries such as accounting, govern ment, information technology, hospitality, marketing, and engineering.What type of employment history do you have? This will help the resume writer know which job categories to write your resume for. If you have more than one job, you should talk to the writer about how many pages it will take to cover your jobs.What about your professional or educational background? This will help the writer to decide what sections of your resume to include.Prior work experience is also very important. Although there is no question that education experience is important, work experience will help the writer to determine if the position is appropriate for your skills.When looking for resume writing services in Green Bay, WI, you will want to use caution when determining which service to choose. Since so many professionals offer free consultation sessions, it is easy to see why this service is so popular.

Summary Sunday Mastery of New Skills For Job Search

Summary Sunday Mastery of New Skills For Job Search How confident are you in your job search skills? This weeks collection of articles will help get you more familiar with important topics related to job search: interviewing, online visibility and little known LinkedIn tips. Job search isnt the same as it was the last time you looked.   Todays job search requires  mastery of new skills (and new-to-you skills): conversation and communication, online engagement and search engine optimization (SEO). Its up to you to influence what people find out about you online, so youll need to build some new skills. INTERVIEWING 8,800 Hiring Authorities Weighed In. Here Are the Top 5 New Interviewing Trends by  Michael Schneider | Inc. In this summary of key findings from LinkedIns Talent Solutions Report, youll learn what interviewing trends are hot among the 8,815 hiring managers and talent acquisition professionals surveyed. Heres a spoiler: Soft skills assessment, job auditions, casual settings and virtual reality assessments. Youll want to read the full article! Why Should We Hire You? Best Answers by Alison Doyle | The Balance Have you ever wondered how to answer this question? There is a reason why employers ask this question. Doyle says that the interviewer really wants to know  â€œWhat makes you the best fit for this position?” Follow the articles advice and be ready for this interview question! ONLINE VISIBILITY 11 Online Branding Tips from Successful Entrepreneurs by YEC | YouTern Job search (and career success) requires using current marketing skills. These 11 ideas will help you build your personal brand and online visibility. Should You Be Active On Multiple Social Media Platforms? a conversation with Mark S. Babbitt This is a question a lot of people ask, so I turned to my friend Mark S. Babbitt to get his take on whether or not job seekers should be active on multiple social media platforms. Go watch our conversation! LINKEDIN Did you get this important new data from LinkedIn? by Wayne Breitbarth, Power Formula for LinkedIn Success | LinkedIn LinkedIn now shows you the top keywords people used to find your LinkedIn profile. Getting found on LinkedIn is another thing you can influence by using the right keywords. Learn what to do to improve your profiles search results. Skills Endorsements Are Now Categorized Donna Serdula, LinkedIn Makeover Donna helps you keep up with all the latest LinkedIn changes, like the new way LinkedIn shows your skills and endorsements. Theres no article, just this image. But go check your profile and see if you have this new feature! Thanks to @AudraRoss1 for discovering this interface update. LinkedIn is now categorizing skills! Check it out let me know in the comments if you have it. #LinkedInTips #LinkedInMakeover pic.twitter.com/e4NCOEO9Kt â€" Donna Serdula (@donnaserdula) March 1, 2018 MENTIONS The Case, Science and Strategy Behind Being Active on LinkedIn by Virginia Franco, Virginia Franco Resumes | LinkedIn Here are stats from Francos article: posting once a day helps you reach 60% of your followers on LinkedIn job seekers who updated weekly were  10X  more likely to be contacted by recruiters Do I have your attention? Have a great week!

Feeling the pressure of the job hunt Heres a quick fix - Margaret Buj - Interview Coach

Feeling the pressure of the job hunt Here’s a quick fix Looking for a job isn’t a bundle of fun. It takes hard work, patience and hundreds of CVs sent to apathetic employers â€" and that’s before you even receive a reply. Indeed, without a sense of perspective, you’ll most likely feel like giving up before you’ve even started. The media doesn’t help matters. Tales of unemployment highs, austerity woes and major businesses migrating to far-off shores is enough to make any jobseeker shrug their shoulders and stick on The Jeremy Kyle Show. While the unemployment rate is falling in the UK, the standard of living remains low. Zero hour contracts still plague businesses and working tax credits are standing on a precipice of swingeing cuts. The Fear can be difficult to surmount once you hit it, and it can leave your employment prospects in tatters. Some on the lookout for long-term employment have to make industrious choices before they can even make it to the interview stage. Many even have to seek out a whole new form of education. Going the distance Distance learning has proven invaluable for some in this respect, giving people skills that can push them over and above those pernicious zero hour contracts. And you can gain all kinds of qualifications. You could be looking for a social policy degree, an MA in leadership, a  BA in management and find them all in the same university. In many respects, distance learning could provide an austerity solution to the rising cost of tuition fees. Universities can, at time of writing, charge up to £9,000 for tuition fees. And with the Tory government threatening to raise the cap, students could be paying much more. Costs are far lower with an online degree â€" but with the same level of high-quality education. In place of tutorials and trips to campus is all the information you need at your fingertips. Skype and email can give you almost the same level of contact with a tutor. Plus, online degrees can even cross borders and oceans. Online programs give students the opportunity to receive a degree from another country like the US for example, where it would otherwise be too costly to move. Every shortcoming that used to be inherent in the distance learning experience has a workaround that, if anything, has made the process more convenient. Moreover, the experience allows you to fit your home and working life around your studies, so you can continue applying for full-time work while you cram. The volunteer route It’s not the only avenue to journey when you’re looking to bolster your CV. Almost all cities and towns can promise a plethora of volunteering opportunities to keep you on the ball during your job hunt. Voluntary positions come in all shapes and sizes â€" and they’re not limited to stacking shelves in a fusty old charity shop. The take home lesson is this; corner your market. When times are tough and the mire of austerity is deep, focusing your energy can only strengthen your resolve.